Web design is one of the most in-demand tech skills in Kenya today. As more businesses go digital, the need for skilled web designers continues to grow. But how much do web designers really earn in Kenya in 2025? Whether you’re a student, freelancer, or career switcher, understanding the earning potential in this field is key. Let’s break it down.
Average Salary of a Web Designer in Kenya
In 2025, the average salary of a web designer in Kenya ranges between KSh 45,000 and KSh 120,000 per month. Entry-level positions often start at KSh 25,000, while experienced designers can earn over KSh 150,000, especially if they have advanced skills like UI/UX design or frontend development.
Factors That Influence Web Designer Salaries
Several variables affect how much a web designer is paid. Here are the main ones:
Experience Level
Beginners and interns earn the lowest salaries. However, with 2–5 years of experience, your earnings can double or even triple. Senior designers with a portfolio and certifications often land higher-paying jobs or freelance contracts.
Type of Employer
- Startups and SMEs may offer between KSh 30,000 and KSh 70,000.
- Established companies and tech agencies may pay KSh 80,000 to KSh 150,000.
- Government and NGOs sometimes pay more for contracted projects.
Location and Cost of Living
Web designers in Nairobi, Mombasa, and Kisumu tend to earn more due to higher demand and cost of living. Remote opportunities with international clients can boost income further.
Freelance Web Designer Rates in Kenya
Freelancing is increasingly popular. Most freelance web designers charge KSh 20,000 to KSh 100,000+ per project depending on complexity and timeline. Designers working with international clients on platforms like Upwork or Fiverr can earn in USD, significantly increasing their income.
Entry-Level vs Senior Web Design Pay
| Experience Level | Monthly Pay (KES) |
|---|---|
| Intern / Junior | 20,000 – 40,000 |
| Mid-Level | 50,000 – 90,000 |
| Senior / Expert | 100,000 – 180,000 |
These figures are based on current industry trends and market surveys from sites like PayScale and BrighterMonday.
Salary Comparison: In-House vs Agency vs Freelance
| Work Model | Monthly Earnings (Approx.) |
|---|---|
| In-House | 40,000 – 100,000 |
| Agency-Based | 60,000 – 120,000 |
| Freelance | 20,000 – 200,000+ |
Freelancers have no earning limit, but income may fluctuate. Agencies offer stability, while in-house jobs provide job security and benefits.
How Digiask College Prepares You for a Web Design Career
At Digiask College, students are equipped with practical web design skills that meet industry standards. Courses cover:
- HTML, CSS, JavaScript, WordPress
- Responsive design
- UX/UI principles
- Graphic design basics
- Real-world projects and internships
Digiask doesn’t just teach theory—it prepares students to earn confidently as web designers.
Final Thoughts: Is Web Design a Lucrative Career in Kenya?
Yes, web design is a solid career choice in Kenya. The demand is growing, and salaries are rising. With the right training, tools, and experience, you can earn a stable income or thrive as a freelancer. Whether you’re just starting or looking to level up, investing in your skills is the key to success.